The Great Google Book Ad Experiment

Baby experimenting with a mirror
The first great experiment

I had coffee with a publisher friend called Andrew J Harvey and he told me about  “The Great Google Book Ad Experiment (aka Can a Google Ad Sell Books).” So far the results have not been encouraging. Although the book he’d advertised had been clicked on often he had not had any sales. A marketing adage that might be relevant is that you need to convince a prospective buyer several times before they purchase. This may mean that using paid advertising is best when combined with other initiatives that promote your book.

By Kenneth Vickery

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum.

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